What Exactly Is A Pitch Deck?

Okay, so you might have heard this a hundred times - first impression is the last impression. We’re not pessimists, but it is actually true.

Take a movie trailer for instance. The one thing that pushes you to spend money and watch a movie is when the trailer looks promising. The best snippets from the two-hour long film are woven into a two-minute trailer. This is exactly what an pitch deck is.

It’s an intricate art of telling your story in a compelling way. It’s your window to showcase your advantages, to get the person excited to invest in your company or buy your product or service.

What you present and more importantly, how you present your company can break or make the deal for you.

Pointers to Keep in Mind

∙         Your pitch deck should be short and engaging.

∙         It should give a glimpse of everything, your product or service, business plan, traction and growth.

∙         Your presentation should not be more than 15-20 slides.

∙         Ironically enough, a pitch deck is to secure the next meeting, not to land an immediate deal.

You can make a basic one for yourself using PowerPoint or let us create an exciting one for you.

What’s included in a Pitch Deck?

As the founder, every aspect of your business is important to you. You would want to share everything and delve into the finer details; but the best pitch decks are crisp, precise, and uncomplicated.

Here’s a few points that all successful pitch decks have in common.

1.       Introduction

2.      Problem area

3.      Solution

4.      Market and opportunity

5.      How your products/service bridges the gap

6.      The traction

7.      The team

8.     Competitors

9.      Finance

10.  The use of funds

Sieve and cherry pick what you want to include in your first impression.

Use your window well. Create the best trailer and watch your business shine through!

Related topics:

What is an elevator pitch

Things you should know while drafting a pitch deck